Founding designer, driving strategy across lulafits core products
Launched several 0-1 products on expedited timelines
Drove strategic work and leadership alignment at the Director and VP-level
Doubled monthly active users on lulafits fitness app
Launched Lulameet, a conference management tool that introduced a new revenue stream and 2x growth
IOS app
Android app
Web app
UX/UI
Design systems
Prototyping
UX Research
Strategy
Manage memberships, payments, scheduling of group classes and personal training, check-ins, studio reservations and reporting all from one tool
From acquisition to onboarding to daily use of the product, designed all product and growth assets
I believe in doing whatever it takes to create an experience users love. That includes stepping out from behind the screen to work shifts onsite at lulafit locations
Led B2C design initiatives for a multi-sided marketplace, drove product vision, managed internal tooling
Reimagined the B2C experience
Designed, launched new features and engagement flywheels to maximize longterm happiness for talent and SMB (small medium business) clients
Improving the interview experience
Implemented an in-platform scheduling experience that enabled self-serve employers, decreased customer success workload and improved platform interview data
Growing business through Diverse Talent Clouds
Designed the future of sourcing at The Mom Project, Diverse Talent Clouds. A new approach to recruiting top talent R+D project
Web application
Design systems
Strategy
Branding
UX/UI
UX Research
Prototyping
Oversaw end-to-end design
Ideation, flowcharts, UX wireframes, prototypes, workshops and final design hand offs
User informed research
Organized user testing, user interviews, and user research. Analyzed the findings and adjusted design direction to accommodate user feedback
Delivered key milestones
Redesigned the talent dashboard and employer onboarding, introduced video interview feature, maintained internal tooling